Resume
Work Experience
2015 - Present
Managing Director | Communication Strategist
Encore Communications (Valley, NE)
Produce needle-moving content for clients in healthcare, technology and financial services sectors at strategic marketing and communication firm. Work includes articles, executive presentations, blog posts, website content, employee communications, case studies and white papers.
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Contribute strategic guidance, content and creative elements for annual global sales kickoff meeting of Fortune 500 company, resulting in year-over-year improvements in Net Promoter Scores – with an average attendee rating of 8.9 out of 10.
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Produced white papers, case studies and executive summaries outlining the results of a landmark national study aimed at improving care for children with medical complexity enrolled in Medicaid. The documents were integral in informing key stakeholders and guiding policymakers to advance the organization’s work.
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Research and write articles that consistently account for nearly 80% of highest-traffic web content for national healthcare association.
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Successfully migrated four years of client’s digital content to new website, rewriting hundreds of article headlines and subheadings to maximize SEO.
2003 - 2015
Director of Accounts
Synapse Group, Inc. (Stamford, CT)
Progressed through series of account management positions with increasing responsibility at this affinity marketing company. Led subscription-based marketing to consumer initiatives through direct mail, digital and mobile programs. Responsible for marketing outreach to more than 300 suppliers resulting in more than 10M units annually. Managed staff of 4.
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Drove sales growth resulting in $1.2 million incremental revenue annually with inception and implementation of testing of marketing offer for top online client.
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Increased consumer lead generation by more than 10% year-over-year for key business-to-business platform, overall first-year value greater than $5 million annually.
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Negotiated first-of-their-kind deals and payment terms that drove account retention in a challenging market.
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Restructured marketing group workflow, eliminating 1,000+ redundant person-hours annually.
Skills & Expertise
COMMUNICATION STRATEGIST
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Content Development
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Brand Messaging
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Social Media
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Event Management
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Communication Strategy
Extensive track record of enhancing client brands through strategic messaging development and content deployment across numerous platforms. Experienced storyteller with creative flair to help clients maximize impact by connecting and engaging with their target audiences.